It’s here! The Wicked: For Good X @officiallug collection has officially landed on QVC! From bold emerald hues to enchanting details, this collection is pure magic. ✨ 👜 Iconic Lug function meets Wicked flair 💚 Limited-edition designs inspired by Wicked: For Good 🌟 A collection that’s as good as it is glam Don’t miss your chance to grab your Wicked: For Good X Lug favorites before they fly away! 🧹💨 #LoveQVC

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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

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