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Yashvertising on Instagram: "The “Thanda Matlab Coca-Cola” (Cold means Coca-Cola) ad strategy was highly effective and can be summarized as: 1. Creating a Brand Synonym: The core strategy was to make the brand name Coca-Cola synonymous with the generic term for any cold drink (“Thanda”) in India. The tagline aimed to change the consumer’s default mental association from “soft drink” to “Coca-Cola.” 2. Massive Reach with a Star: The campaign utilised Bollywood star Aamir Khan, who portrayed vario