Catalog management means identifying your biggest growth opportunities across your entire catalog of music rather than just promoting your most recent releases ✨ This is an incredibly underutilized approach to music marketing! It’s also a great way to build hype before dropping new music. It’s essentially the same as dropping Best of or Greatest Hits compilations back in the day, but now you can make playlists and they maintain flexibility so you can rearrange the track list as needed. This is a