Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home in this space?

There's a certain symmetry to Ann Summers appointing Joan to its creative account, female-focussed (staff-wise anyway) Joan ...

When you can do anything does it lose its impact because we know it's not real? It's AI's a growing issue in ads as it is in films. It's already happened with CGI to a degree but AI takes it to a ...

Secondhand fashion - or "vintage" as it prefers to be known - is currently growing at three times the rate of the global retail market, so the competition to pull in this expanding audience of thrifty ...

Sports ads have been all over the place in the UK this summer, with women's football, notably the Lionesses win in the Euros, ...

With food inflation running at around 4.5% in the UK, frozen food steps up as a less pricey alternative to the fresh food ...

Entertainment is back in a big way for ads (yesterday we had Jamie Dornan for Diet Coke) and now it's Steve Buscemi for Aussie telecoms leader Telstra, playing an evil alien emperor trying to scam you ...

Drugstore There’s a thread running through the first 3 of my favourite 5 ads… music. Not just as background, but used as a ...

Everybody's looking for deals among the embattled ad holding companies - WPP is top of the list - but out of left field comes a "combination" between Sir Martin Sorrell's S4 Capital and Peter Reid's ...

Advertisers seem to be waking up to the realisation that entertainment doesn't hurt (let's face it, they've tried everything else) and here we have Diet Coke enlisting '50 Shades' actor Jamie Dornan, ...

We all knew WPP's half year 2025 results were going to be awful following the profit warning last month and indeed they are.

Yes, contemporary Britain is pretty gloomy, so here come Mother and new client Coinbase to make a song and dance out of our ...