Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the ...

Portrayals of older people as having no purpose in life, being lonely or powerless have the biggest potential to cause harm, ...

Gap Inc CEO Richard Dickson believes the business has regained its relevance after “losing the plot” on performance marketing ...

New research finds using creators for brand building drives long-term equity and short-term sales, outperforming traditional ...

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team.

The White House insists the US President “does not want TikTok to go dark” and his team is still pursuing a deal with the app ...

The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.

Co-creating experiences with consumers might feel scary at first, but for Mars it has led to engagement with “no dead ends”, ...

Top marketer Esi Eggleston Bracey reiterated the thoughts of her CEO Fernando Fernandez in promoting the use of “creators’ ...

Anna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team ...

Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years.