Companies are having to deal with longer, more complicated buyer journeys. And making things even more complicated, many buyers report that they were unhappy with their most recent B2B buying ...

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals and breaking down silos.

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...