The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

Unilever-owned food brand Knorr is targeting zillennials — or the micro-generation of Gen Z and millennials aged 18-35 — with a campaign celebrating holiday cooking fails, per a press release.

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.” ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks ...