Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

Nexstar's digital strategy will now use Salesforce's agentic AI capabilities, hoping to unify the sales pipeline into one ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US ...

One cruel irony of the news business is that news stories drive immense value and earnings – just relatively little for the ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...