News

The loneliest place on earth (for a creative)
For anyone who has ever come up with a creative idea, you’ll know the particularly vulnerable moment that follows – presenting it.The strat team have pacified the room with the sequential logic of a ...
Call for AI compensation fund in copyright fight
The Copyright Agency has called for a government-mandated scheme to compensate Australian creators for the predations of AI ...
New York Post goes west with daily California Post newspaper
The New York Post, America’s longest running print newspaper, is launching a West Coast version of its daily paper, and its ...
How Emotive brought Ultimate’s luxury proposition to life using AI
When Emotive received the latest brief from yoghurt brand Ultimate, it faced two major barriers — a tight timeline and a tight budget. With only two weeks to deliver a large-format OOH campaign, ...
The Guardian making most of its money from reader contributions
The Guardian Australia has managed to make over half its revenue from reader contributions, despite not operating a paywall.According to the company’s ASIC filings for the 12 months to March 31, as ...
Lukas Temple joins BCM Group in new MD role
Former Youi marketer Lukas Temple has joined BCM Group’s BCM Media and Creative, in the newly created role of managing director.He will be responsible for client growth and agency operations, ...
Sports marketer Marissa Pace switches lanes, joins Guide Dogs NSW/ACT as CMO
Renowned sports marketer Marissa Pace has joined Guide Dogs NSW/ACT as its new chief marketing and philanthropy officer. In her first interview since taking on the gig, she tells Mumbrella why she ...
TAL encourages people to live boldly in new brand platform via Ogilvy
In a category that continuously talks about risk, insurance brand TAL is actively encouraging its members to “be bold, take chances, and to actually live”, with a new brand platform via Ogilvy ...
BCF releases new brand platform ‘BCFing Fun’ with national campaign, via Thinkerbell
BCF has unveiled its new brand campaign ‘BCFing Fun’, celebrating the messy, funny, and unforgettable moments that make outdoor adventures uniquely Australian.The announcement:BCF, Australia’s ...
Zoe Rice appointed new editor of Salife
Zoe Rice will take over as editor of Salife magazine from August, after more than a decade with the publication.The announcement:Zoe Rice will become the new editor of SALIFE from August, having ...
Levi’s and Beyoncé unveil final Reiimagine campaign film, ‘The Denim Cowboy’
Levi’s and Beyoncé have released The Denim Cowboy, the final film in their collaborative Reiimagine campaign.The announcement:The Levi’s® brand, in collaboration with global icon Beyoncé, today ...
PHD wins Spirit of Tasmania media pitch
Spirit of Tasmania has appointed PHD as its media agency of record, following a competitive pitch process.The agency has been tasked with providing “strategic direction and media buying expertise” for ...