Day 3 at the Cannes Lions saw debates on the need for human-led creativity, AI as a tool for growth, and marketing as a ...

The campaign uses a deliberately surreal, AI-style video to spotlight the growing issue of scam messages targeting Aramex ...

Campaign Middle East is on the ground at Cannes Lions 2025 with exclusive interviews and insights from industry leaders.

Stewart Smith, Managing Director - MEA, Sojern discusses why the UAE's travel boom calls for a curation-first marketing ...

The GenAI Platform will allow retailers to list and promote their products directly within AI-powered chat interfaces.

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

Partners' Mohammed Alsamrraie writes on how a consolidated marketing strategy can power dropshipping businesses in the region ...

The campaign features Aespa's Ning Ning in her first collaboration with Maybelline to promote its Sky High Mascara.

If the future of marketing is more human, more connected – then we’re not just moving forward. We’re levelling up, writes Fadi Nakhle.