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Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...
HyphaMetrics won a jury verdict in a patent lawsuit brought by TV measurement heavyweight Nielsen, the first time a defendant ...
To survive and lead through the next wave of disruption, publishers must embrace four key strategies—from collaboration to ...
Improv can sharpen how strategists and creatives listen, build ideas and collaborate under pressure—making it a powerful tool ...
Why brands from Carvana to Gatorade are following kids from Little League to livestreams.
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