Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years.

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

Bookmark this page and come back often as Pocono race-week essentials -- from entry lists to race results -- are tabulated.

. @PrimeVideo got 2.10 million viewers for Sunday's @NASCAR race in Mexico City. ➡️ That included the youngest audience yet for Prime and the lowest audience for any Cup race since 2017. ➡️ The ...

NASCAR enters its third week on Amazon Prime Video. Do you like Prime's Cup Series TV coverage so far? Let us know in our ...

What a cool way to see this feature come to life and elevate NASCAR broadcasts,” Schwartzstein said. Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

This season, Prime Video is changing how we watch NASCAR. For the first time ever 5 Cup Series races are streaming only on Prime, a big change from TV. Prime is bringing new features, expert ...

Dale Earnhardt Jr. was part of Amazon Prime Video's coverage of NASCAR in Mexico City last weekend and asked the important question on viewership success.