Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

The NASCAR Cup Series heads to Pocono Raceway this weekend, with qualifying Saturday at 1:45 p.m. ET on Prime Video.

Bookmark this page and come back often as Pocono race-week essentials -- from entry lists to race results -- are tabulated.

. @PrimeVideo got 2.10 million viewers for Sunday's @NASCAR race in Mexico City. ➡️ That included the youngest audience yet for Prime and the lowest audience for any Cup race since 2017. ➡️ The ...

NASCAR is averaging a far younger audience across the circuit's races on Amazon Prime and saw a big ratings win for the Cup ...

Dale Earnhardt Jr. was part of Amazon Prime Video's coverage of NASCAR in Mexico City last weekend and asked the important question on viewership success.

Dale Earnhardt Jr. will assume a new role this weekend at Pocono Raceway as the crew chief for JR Motorsports driver Connor ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...