CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

Earlier this year, comedian John Oliver announced that he and the Last Week Tonight staff were seeking a minor league baseball team that would be willing to let them get creative with some branding.

Two Nebraska college baseball standouts found themselves included in cable comedian John Oliver’s lead-up to an announcement ...

The Erie SeaWolves are officially extinct—at least for one night. On Sunday’s 'Last Week Tonight,' John Oliver revealed the ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

Rocking his own new jersey and stepping onto a fake home plate, Oliver announced the SeaWolves’ new alternate identity on ...