The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

After weeks of waiting, the most high-profile rebrand in minor league baseball has been set in stone. Emmy-winning comedian John Oliver offered a full rebrand t ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

The Detroit Tigers’ Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

John Oliver minor league baseball team rebrand. Oliver embraced the eccentricities of minor league baseball during a recent episode of "Last Week Tonight," offering to rebrand an MiLB franchise ...

The Erie SeaWolves are officially extinct—at least for one night. On Sunday’s 'Last Week Tonight,' John Oliver revealed the ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s “Last Week Tonight with John Oliver.” After ...

The Detroit Tigers Double-A affiliate, the Erie Seawolves, are bout to have one of the most unique alternate brands in all of ...

John Oliver will rename this Minor League Baseball team the ‘Moon Mammoths' Oliver said the Pennsylvania team had given 11 reasons it should be picked, including the team had pioneered cotton ...