The wrestler and Real American Freestyle co-founder was remembered by peers, celebrities and politicians. He died Thursday morning at 71.

Hulk Hogan’s death sent shockwaves through the wrestling world. His untimely passing also had a major effect on another project he’s been working on. Earlier this year, Hulk Hogan and Eric Bischoff announced the creation of “Real American Freestyle,

Deeply saddened to hear of the passing of my friend and wrestling legend, Hulk Hogan. Terry Gene Bollea — known to millions as Hulk Hogan — was more than an icon in the ring. He was a man with a big heart and a genuine desire to help others. He was a proud supporter of my school… pic.twitter.com/DnohYBtpmD

Real American Freestyle plans to continue on despite the death of one of its founders.

In an April interview, pro wrestling icon Hulk Hogan said he was ready to get off the couch and mentor a new generation of athletes as commissioner of Real American Freestyle.

Hulk Hogan evolved from a sports entertainer to lifestyle brand through authenticity and expansion, with recent ventures that included a beer brand and freestyle wrestling organization.