Sweeney's collaboration with American Eagle, branded "Sydney Sweeney Has Great Jeans," features a denim line designed by the actress herself. According to reports, 100% of the purchase price of The Sydney Jean will go directly to Crisis Text Line, a charity that offers mental health support to domestic abuse victims.

Houston singers Lizzo and Beyoncé have been pulled into the conversation surrounding actress Sydney Sweeney's American Eagle campaign. In a Thursday Instagram post, Lizzo reshared an AI generated photo of herself in a denim jumpsuit laying on her side with the caption, "My jeans are black..."

Some things just can’t stay buttoned up. American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy. “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,