Dale Earnhardt Jr. was part of Amazon Prime Video's coverage of NASCAR in Mexico City last weekend and asked the important question on viewership success.

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR Legend Steps Into New Role at Pocono This Saturday originally appeared on Athlon Sports. NASCAR Hall of Famer and JR ...

NASCAR is averaging a far younger audience across the circuit's races on Amazon Prime and saw a big ratings win for the Cup ...

. @PrimeVideo got 2.10 million viewers for Sunday's @NASCAR race in Mexico City. ➡️ That included the youngest audience yet for Prime and the lowest audience for any Cup race since 2017. ➡️ The ...

Earnhardt Jr. will serve as the crew chief for Connor Zilisch in the Xfinity Series race at Pocono on Saturday. Zilisch’s ...

NASCAR heads to Pocono Raceway for a race at the Tricky Triangle. Here's a look at the weekend schedule, picks and ...

Many former NASCAR drivers have taken their talents from behind the wheel to behind the mic and are breaking down ...