NASCAR Amazon Prime viewership splits fans: rising ratings, younger audiences, but backlash grows as older fans feel left out ...

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

NASCAR is averaging a far younger audience across the circuit's races on Amazon Prime and saw a big ratings win for the Cup ...

L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

Jeff Burton joined NBC Sports as one of the lead NASCAR analysts in 2015. He covers the Cup and Xfinity Series and has the ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. Viewers of the Prime Video ...

NASCAR enters its third week on Amazon Prime Video. Do you like Prime's Cup Series TV coverage so far? Let us know in our ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

Ah, Mexico City, and the Rodriguez Brothers speedway, a 14-turn road course at 7,200 feet above sea level. Wanna watch? Well, you can, assuming you've made arrangements with the streamers at Amazon ...

NASCAR hasn’t raced in Southern California since Auto Club Speedway closed in 2023. The exhibition Clash was briefly held at ...