NASCAR Amazon Prime viewership splits fans: rising ratings, younger audiences, but backlash grows as older fans feel left out ...

NASCAR is averaging a far younger audience across the circuit's races on Amazon Prime and saw a big ratings win for the Cup ...

Jeff Burton joined NBC Sports as one of the lead NASCAR analysts in 2015. He covers the Cup and Xfinity Series and has the ...

Dale Earnhardt Jr. was part of Amazon Prime Video's coverage of NASCAR in Mexico City last weekend and asked the important question on viewership success.

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. Viewers of the Prime Video ...

Prime Big Deal Days in October will continue alongside this summer event. Analysts say extending Prime Day can help sustain ...

Ah, Mexico City, and the Rodriguez Brothers speedway, a 14-turn road course at 7,200 feet above sea level. Wanna watch? Well, you can, assuming you've made arrangements with the streamers at Amazon ...

NASCAR hasn’t raced in Southern California since Auto Club Speedway closed in 2023. The exhibition Clash was briefly held at ...

O'Donnell talked with media about how the Triangle got its spot on Prime Video, the in-season tournament, and a potential race in Philadelphia.