4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Most people fail to grasp the importance of data analytics when it comes to cryptocurrency. The phenomenal rise of Non-Fungible Tokens (NFTs), distributed ledgers and cryptocurrencies have had ...

Overview Generative AI accelerates data processing and yields more accurate predictions.It reduces manual effort by ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven products that directly support the core brand promise—elevating handcrafted ...

A lot of folks think “growth” just means more trucks, more loads, more lanes. But that’s not growth—that can mean chaos. Real, sustainable growth comes from clarity. And clarity only comes when you ...

Business intelligence and analytics tools are no longer optional to deliver real-time insights and support agile business ...

This whitepaper explores how a unified data model and advanced analytics transform raw infrastructure data into actionable ...

Data analytics is taking the world by storm. Businesses all around the world are undergoing major changes, caused mainly by the insights derived from data, and growing their revenues and increasing ...

This column is part of Globe Careers' Leadership Lab series, where executives and experts share their views and advice about leadership and management. Follow us at @Globe_Careers. Find all Leadership ...

Have you ever wondered how city planners determine where to add new bus routes or subway lines? The answer lies in the data. In this case, the data comes from surveys that record individual travel ...