By Micah Singleton Apple’s efforts to differentiate its music streaming service seem to be working. Eight months after it was released, the early results are in, and Spatial Audio is rapidly ...

But it turns out that through Connect and Beats 1 Radio, Apple Music has built a strategy that attracts debuts from the biggest artists in the world and makes them available to everyone for free.

“The strategy has been very much about trying to make sure that we’re representing as many countries as we possibly can be,” says Karl Anderson, Apple Music’s head of music in ...

As a company, we look at music as art, and we would never want to give away art for free. It makes no sense to me,” Apple ...

Long-term, it seemed, that strategy could lead to more partnerships ... a division of the company that includes Apple Music, Podcasts, and the App Store, among many others. During last week ...

Apple Music has fresh leadership ... more specifically Obermann’s job is “a newly created role…focused on strategy and innovation.” Obermann’s TikTok tenure centered a lot on striking ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 45 min ago By Adrianne Pasquarelli - 4 hours 10 min ago By Aleda Stam - 6 hours 40 min ago By E.J ...

It’s no longer enough to count on quality and star power as a content strategy ... s Apple One offering consists of a discounted package including Apple TV+, Apple Arcade and Apple Music ...

Apple Music now offers Dolby Atmos playback on Windows, upping its support of devices outside the ecosystem. The strategy makes sense to capitalize for Apple’s Services division—main ...

Apple Music will take over as the sponsor of the ... senior vice president of partner strategy for the NFL, in a statement. The league said more than 120 million viewers watched the halftime ...