The consulting giant’s chief marketing officer, John Rudiazky, opens up on how its marketing division is using AI.

We catch up with the 4As’ new president at Cannes Lions to hear what he has planned for the ad agency trade body.

Sandrine Seksik built insight into an integral function within the French arm of the fast-food giant. Speaking to The Drum in ...

At Cannes Lions, Dow Jones CMO Sherry Jones tells The Drum how every brand can (and should) move at the speed of news.

Tariffs, heavy private equity debt and seasonal dependence collide to threaten the sustainability of ultra‑low‑cost home ...

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

From the Croisette of Cannes Lions, the producer behind the fringe show turned cultural phenomenon talks drag, the salience ...

Not all news needs to be sexy, but the framing does. Southwest turns a structural policy shift into a playful, self-aware brand moment.

This week’s Agency Advice takes a freewheeling look at the myriad ways agencies are tweaking their direction of travel as ...

WPP’s AI advocate and interim AKQA boss, tipped to succeed Mark Read, insists shared services won’t flatten agency individuality.

The Drum had an exclusive preview of the work before it launched today. Here, Mark Elwood and Andrew Long of the fast food ...

Leo Burnett UK worked on the campaign to introduce the new burger, with rollouts across Europe spanning social, outdoor, radio, TV and cinema.