Spotify has launched a fresh out-of-home campaign across Indian cities, creatively linking Bollywood music with relatable ...

In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being commoditised and how ...

Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of steaming hot pakodas on the billboard, perfectly capturing that magical monsoon craving ...

Percol, a UK-based premium coffee brand known for its Fairtrade credentials, has launched in India through Continental Coffee ...

At OAC 2025, CKA Birla Group’s Group CMO, Deepali Naair, and Rapport Chrome’s President, Vinkoo Chakraborty, engaged in a compelling dialogue, exploring OOH's strategic evolution, its role in a ...

Apurva Parekh showcases how the company’s philosophy of deep connection drives impactful OOH campaigns, from iconic billboards to culturally integrated activations.

Sharatee Ghosh, EVP of Customer Experience, Servicing and Retention at Aditya Birla Sun Life Insurance Company Limited (ABSLI), unveiled how OOH media is being revolutionized by innovative strategies, ...

Sudarshan is a seasoned advertising and marketing professional with over two decades of experience across India’s leading agencies, including Ogilvy, McCann, FCB Interface, SSB & B Lintas, and Dentsu.

To explore how AI is transforming the OOH advertising landscape, marketing minds from different industries came together for ...

Day 2 of OAC 2025 featured an insightful fireside chat between Ranganathan Somanathan, Chief Growth Officer of Billups (Singapore), and Dr. Kushal Sanghvi, Media, Marketing & Digital Transformation ...

Vincent Lam, Founder and Chairman of Asiaray Media Group, in his candid and inspiring presentation on Day 2 of OOH ...

The engaging crossfire between Kedarswamy Ravangave, Head of Marketing, Kotak Mahindra Bank, and Santosh Padhi (or Paddy), Founder and Chief Creative Officer of Into Creative, on day 1 of OAC 2025, ...