Gap Inc CEO Richard Dickson believes the business has regained its relevance after “losing the plot” on performance marketing ...

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.

The White House insists the US President “does not want TikTok to go dark” and his team is still pursuing a deal with the app ...

Top marketer Esi Eggleston Bracey reiterated the thoughts of her CEO Fernando Fernandez in promoting the use of “creators’ ...

The electronics retailer invested in direct marketing channels in its last financial year and moved away from TV spend, as it drove up new and repeat custom.