Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals and breaking down silos.

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...