Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, and decision-making—on your own terms.

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

AI agents can make decisions, perform tasks, and adapt to an environment—without constant human intervention—to automate a broader range of tasks, including core business functions. This guide covers ...

Career Development - Most 53% small business owners say they are much happier now compared with when they worked for someone else, and 23% say they are somewhat happier, according to a recent ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to ...