As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial ...

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its ...

On 14 August, a Supreme Court bench led by Justices Vikram Nath, Sandeep Mehta and N V Anjaria began hearing the contentious ...

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite ...

Our weekly roundup of the latest appointments and account wins from Ormax Media, Famous Innovations, Havas Media, Digi ...

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full ...

The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports ...

IPG also carried out a headcount reduction in 2024, under which staff numbers fell by 4100 to 53,300 by the end of the year.