Actualités

AI Max advertisers can now view search terms, ad headlines, and landing pages together – unlocking a new level of campaign ...
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without ...
Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 ...
Catch up quick. Google introduced AI Mode – an evolution of AI Overviews – at its I/O and Marketing Live events in May.
How leading retailers use competitive intelligence to navigate AI Overviews, optimize Shopping ads, and win market share.
SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social ...
ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search ...
Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where ...
Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.
Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...
Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.
Too many reduce E-E-A-T to a box-ticking exercise. Real growth comes from content users trust – and that trust drives ...