Santa Monica’s Entertainment Zone offers a unique experience, allowing patrons to carry drinks while strolling the three-block stretch on weekends.

Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street ...

Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

“The Entertainment Zone is part of a bigger picture -- reimagining the Promenade not just as a place to shop or dine, but as a shared space where people can connect, relax and enjoy the energy of ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street ...

Santa Monica's Entertainment Zone, which allows for drinking alcohol outdoors, opened with a soft launch Friday, June 13.

The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

LONG BEACH, Calif. - Long Beach is now the second city in California - following Santa Monica - to approve a motion ...

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

Join the citywide SaMo Pride celebration on June 21 with family-friendly events, pop-up library, athletic activities, and ...