En collaboration avec SKIMS, la marque de Kim Kardashian, Nike dévoilera bientôt de tout nouveaux vêtements et accessoires, destinés aux sportives. En attendant la sortie de cette collection ...

Par le biais de sa marque SKIMS, l’influenceuse américaine commercialise désormais un vêtement gainant pour le visage des ...

Kim Kardashian continue d’étendre son empire Skims. Le géant de la lingerie s’associe à Nike pour imaginer une nouvelle marque de fitness destinée aux femmes. Un partenariat de haut vol.

Skims went viral for its nipple bras and offered a unique take on shapewear with hip-enhancing shorts. Now the brand is ...

And last week, Kardashian pushed the boundaries of fashionable shapewear one step further, launching a Skims sculpting face ...

For Skims, which was last valued at $4 billion, the partnership with Nike brings a growth opportunity as it expands into athleisure. Nike's stock is down more than 20% year to date.

Nike has been in cost-cutting mode since early last year, when the retailer laid out plans to cut $2 billion from expenditures over the next three years. This followed a shakeup of the Nike C-suite in ...

Co-founded in 2019 by Kim Kardashian, Skims is mainly a shapewear brand, not an athletic one. But it comes with a cultural appeal Nike wants to invest in after a few years of stagnant sales.

It’s a brilliant idea, and the market agrees, rewarding Nike with an immediate 6.2% bump to its stock price. Skims is a goliath in underwear and shapewear, selling an empowering luxury image for ...