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CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...
The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...
The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...
The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...
Earlier this year, comedian John Oliver announced that he and the Last Week Tonight staff were seeking a minor league baseball team that would be willing to let them get creative with some branding.
Two Nebraska college baseball standouts found themselves included in cable comedian John Oliver’s lead-up to an announcement ...
The announcement video used Bob Costas' voice as the narrator and included some clips from News 8 Today in 2012 — featuring ...
The Erie SeaWolves are officially extinct—at least for one night. On Sunday’s 'Last Week Tonight,' John Oliver revealed the ...