On July 23, American Eagle launched its new fall campaign with Sweeney as the face, titled “Sydney Sweeney Has Great Jeans.” In addition to the images, which were styled by Sweeney's regular stylist Molly Dickson, the campaign features an ad in which Sweeney defines the scientific word “genes” while pulling on her American Eagle jeans.

"'Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans, her story," reads the statement. "We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone."