Days after tech tech startup Astronomer announced the resignation of its married chief executive, Andy Byron, who was seen in a viral video with the head of human resources, Kristin Cabot, at the band’s performance at Gillette Stadium in Foxboro, Mass., the firm confirmed Thursday that Cabot is no longer employed by the company.

Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.

CEO of Astronomer, is reportedly considering legal action against Coldplay over a viral kiss cam incident at their July 16 concert. He claims the moment caused emotional distress and privacy invasion,