Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.

For years, there's been a popular theory about Apple TV+, which is that the service isn't really meant to compete with ...

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

There aren't many ways the Apple TV 4K can be improved, but I can think of one neat upgrade for us home cinema specialists ...

Racing legend Lewis Hamilton, a producer on an upcoming movie starring Brad Pitt as a fictional Formula 1 driver, wanted the ...

A new book raises the specter that corporate offshoring of manufacturing may have undermined America's lead in technological ...

Why Spending Millions on Blockbusters Like ‘F1’" posted Wednesday by Variety.