Prime Day is brilliant, but the best savings aren't always at Amazon. Walmart has beaten the online giant's price for this Sony A7R IV camera, by over $200, but it could be ending soon!

Walmart and Amazon have scheduled their highly-anticipated discount periods to begin at the same time. The retail giants will launch their annual savings days tomorrow, July 8, in an increasingly ferocious battle for consumers' loyalty.

One more thing I found while ping-ponging around Walmart’s sale pages this week: This OB2 scanner from Nexpow. It’s going for $28.79, a great deal off its list price of $79.99, and has far more functionality than any of the $30 bottom-shelf units you’re going to find on the rack at an auto parts store. Could be worth a look!

It means Amazon, Walmart, and Target are competing amongst themselves for who can drop prices the lowest — and in that contest, there's one clear winner: You. Quick Overview.

Amazon’s Prime Day and Walmart’s newly expanded Walmart Deals event are set to collide this July, marking one of the most direct clashes in US ecommerce history.