Dale Earnhardt Jr. was part of Amazon Prime Video's coverage of NASCAR in Mexico City last weekend and asked the important question on viewership success.

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR Legend Steps Into New Role at Pocono This Saturday originally appeared on Athlon Sports. NASCAR Hall of Famer and JR ...

NASCAR is averaging a far younger audience across the circuit's races on Amazon Prime and saw a big ratings win for the Cup ...

NASCAR heads to Pocono Raceway for a race at the Tricky Triangle. Here's a look at the weekend schedule, picks and ...

Jeff Burton joined NBC Sports as one of the lead NASCAR analysts in 2015. He covers the Cup and Xfinity Series and has the ...