Entertainment giant Disney (DIS) and tech firm Amazon (AMZN) have formed a new partnership to improve ad targeting for streaming TV, according to The Hollywood Reporter. Indeed, Disney’s Real-Time Ad ...

DIS' Amazon partnership enhances ad targeting, but the impact is delayed until 2026. Strong Q2 shows progress, yet ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

For the first time in a LONG time, Walt Disney World Resort’s Typhoon Lagoon and Blizzard Beach will both be open through the ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content.

The company is continuing a big week in advertising partnerships by striking a new agreement with the House of Mouse.

Disney and Amazon have struck a deal to expand their advertising partnership on streaming services. Disney+ and Amazon ...

Disney and Amazon have announced a new partnership set to reshape the streaming advertising landscape, revealed at the Cannes ...

The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From ...

As the one-year anniversary approaches for a stunning verdict that found the NFL's Sunday Ticket package to be a violation of ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...