Zoho has revealed plans to disclose messaging protocols and make Arattai interoperable. But can this happen without end-to-end encryption?

Trust is the foundation of any private messaging app, and WhatsApp does a lot to earn yours. For one thing, it's built using the tried-and-tested Signal Protocol to send and receive end-to-end ...

Arattai, Zoho’s made-in-India messaging app, is getting attention as a WhatsApp alternative. But what really matters to you as a user—privacy, payments, and whether your friends are on it—tells a ...

Zoho Arattai, a lightweight messenger built for low-end phones and weak networks, saw a 100x traffic spike. Infrastructure and security limits will shape its path to mass adoption.

Zoho launched the homegrown messaging app Arattai, with the Centre backing it. But here's why it still has work to do to rival WhatsApp.

The Arattai app sees 100x surge in users as India pushes for homegrown WhatsApp alternatives. Can it sustain momentum against global giants?

Zoho’s Arattai app surges with 100X growth. CEO Sridhar Vembu says it will follow UPI’s open model, challenging WhatsApp with privacy-first ...

Currently ranked at the top of app stores in the social networking segment, Arattai has secured a strong foothold.

Arattai has gained hundreds of thousands of new users in the past couple of days. The made-in-India app pitches itself as an alternative to messaging platforms like WhatsApp. Here are top 5 features ...

Arattai—meaning 'banter' in Tamil—was promoted as a domestic alternative to WhatsApp. From a base of 3,000 users, the app grew to more than 3,50,000 downloads within three days, topping charts on app ...