This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Warner Bros. and Legendary Pictures are leaning into ...
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Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans
Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...
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