Stores become smarter when they privilege the first two sources. Zero party data gives permission. First party data gives truth. Together they create a foundation that is reliable and respectful.

Before the great disruption of a global pandemic, before she first pondered retirement from a teaching position she’s occupied for years, and before losing her mother and mentor, Karen Stokes felt an ...

I pen this article with a humble sense of responsibility hoping to contribute to this critical national discourse of proffering actionable insights to nation building. This article is informed by ...