An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

In the past, LinkedIn sometimes felt like little more than a place to upload your résumé. But over the years the platform has grown dramatically, merged with Microsoft, and acquired open online course ...

Small business owners spend a significant portion of their time attracting lenders and investors to bring in new capital. A business synopsis is a key part of any successful funding proposal. The ...

The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...

It can feel challenging to write your LinkedIn summary, especially if you’re not used to talking about yourself and your accomplishments. What should you include in the LinkedIn About section, and how ...

Events move pretty fast in the day-to-day operations of your business. One way to keep your team efforts focused in a common direction is through the use of business activity reports. These reports ...

You might approach your LinkedIn summary the way you do the "objective" part of your résumé — you would rather ignore it, or you're not sure if you need it, or maybe you're not even sure what, exactly ...

Forbes contributors publish independent expert analyses and insights. Robin Ryan is a career counselor who covers job search and careers. Some people hate to write about themselves. That is what Mary, ...