Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Learn how to implement AI search to improve product discovery and lift conversions with simple tests, speed checks, and practical privacy steps for IT teams.

Across departments, Middlebury professors are grappling with the implications of artificial intelligence (AI) in higher education. Many professors, including Professor of English Megan Mayhew-Bergman ...

Students’ writing skills grow when they participate in activities that guide them to work at developing their own narratives.

Despite being middle-aged, and far from a “maiden,” I wanted to reclaim my maiden name. When I was in my 20s, the idea of marriage seemed constrictive. We were filling out the application for our ...

One-click submissions, résumé autofillers, and chatbot-generated cover letters have created a deluge of applications that human recruiters struggle to keep up with. The result is that most Fortune 500 ...

In 2020, K-pop stans, organized via TikTok, requested tickets to Trump rallies and never showed up, putting the video-sharing platform on the president’s radar.

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Forty years on, Sir Cameron Mackintosh, the world’s most successful theatre producer, can still remember the lurch he felt in the pit of his stomach when, around midnight, he picked up the following ...

Perceived Quality and Value: Heightened awareness can sometimes lead consumers to perceive a brand’s products as higher in quality. There’s an assumed correlation between the well-known nature of a ...