Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Across departments, Middlebury professors are grappling with the implications of artificial intelligence (AI) in higher education. Many professors, including Professor of English Megan Mayhew-Bergman ...

Learn how to implement AI search to improve product discovery and lift conversions with simple tests, speed checks, and practical privacy steps for IT teams.

Despite being middle-aged, and far from a “maiden,” I wanted to reclaim my maiden name. When I was in my 20s, the idea of marriage seemed constrictive. We were filling out the application for our ...

Students’ writing skills grow when they participate in activities that guide them to work at developing their own narratives.

One-click submissions, résumé autofillers, and chatbot-generated cover letters have created a deluge of applications that human recruiters struggle to keep up with. The result is that most Fortune 500 ...

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If you’ve already decided that the Tories are dead and buried, more than three years out from the next general election, then this column is probably not for you. You either have a crystal ball, or ...

Learn the best mortgage marketing strategies, including digital tools, social media, SEO and referral tactics to boost leads and grow your business.

In the past decade, some Republicans — and some Democrats — used it as a pejorative for people thought to be too "politically correct." ...

Xhaka may not be the most athletic, but he is the antithesis of United’s predictable wide-play — his brand of passing both incisive and inventive. Many of the 204 progressive passes he played for ...