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As consumers reject synthetic dyes, PepsiCo looks for new ways to keep the vivid color in Gatorade and other drinks

Damian Browne of PepsiCo beverages research and development explains the company’s transformation from synthetic food dyes to natural colors. (AP Video: Ted Shaffrey) ...
The Globe and Mail

Gatorade and Cheetos are among the Pepsi products getting a natural dye makeover

VALHALLA, New York (AP) — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, ...