A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Discover how celebrity partnerships slash acquisition costs, spark virality, and build lasting brand loyalty for apps.

Discover how celebrity partnerships slash acquisition costs, spark virality, and build lasting brand loyalty for apps.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

Mobile apps bypass Apple's 30% fee with web payments. Case studies show up to 190% revenue increases using proven frameworks.

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...

ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1.

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 ...