Still, they are hardly considered a threat to Alphabet 's YouTube, and Snap doesn't seem to be the one to turn mobile programming into must-see TV. That's not to say some form of programming can't ...

Many consider New Pokemon Snap a relaxing and enjoyable adventure, but the tutorial keeps it from making a perfect first impression.

It’s unclear how much Snap is investing in this effort. But everyone from Amazon to Apple to Facebook to Facebook’s Instagram IGTV are investing heavily in original content.