The biggest opportunities don’t come from people searching for your name. They come when someone’s searching for a solution—and the algorithm decides to introduce you.

According to Hootsuite, the TikTok algorithm’s main ranking factors are user interactions, video information (captions, sounds, and hashtags), and device and account settings (language, country ...

TikTok announced that users can now see in the app why videos are recommended to their For You page, further explaining how its algorithm works.

We’ve talked about how to reset the Instagram algorithm; here’s how to do the same thing with YouTube. Delete everything from your YouTube history To get started, head to myactivity.google.com.

In other words, according to Instagram’s all-knowing algorithm, the Explore page is a reflection of who you are on the platform. What I saw on my Explore page is not who I want to be.

In his book The Master Algorithm, Pedro Domingos offers a masterfully simple definition: “An algorithm is,” Domingos writes, “a sequence of instructions telling a computer what to do.” ...

Social media feeds are flooded with content. Sometimes, it’s exactly what we want; other times, not so much. When the algorithm doesn’t align with your interests, it can get frustrating.