Kevin James has taken to social media to do some guerrilla marketing for his next movie, creating tons of surprisingly ...

On Monday, Nov. 3, Haven McCall — a lecturer for the Master of Science (MS) Regulatory Science and MS in Biotechnology ...

In a world where likes and shares are often seen as the ultimate markers of success, businesses are increasingly looking to dig deeper into the metrics that really matter. Viral marketing campaigns — ...

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, consideration and value.

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

Marty Supreme is a new film about a 1950s table tennis champion, and while there's an official trailer featuring its stars Timothée Chalamet and Gwyneth Paltrow, it's a spoof film about the marketing ...

Viral posts by actress Ellen Adarna exposing her husband Derek Ramsay‘s alleged infidelity have turned into a marketing trend ...

October 2005 Justin Kirby on the strategic synthesis in peer-to-peer brand marketing If you're selling the next iPod or another product that has an inherent wow factor, you can stop reading now. But ...

Imagine you're sitting in a bar having a drink with a few friends when one of them chimes in about a new gadget they just got -- some kind of electronic daytimer, let's say, with all the new bells and ...