Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad starring Sydney Sweeney.

President Donald Trump offered praise Monday for actress Sydney Sweeney amid backlash over her denim ad campaign with American Eagle. "Sydney Sweeney, a registered Republican, has the HOTTEST ad out there," Trump wrote on his social media platform.

Conversations around the clothing brand’s punny “Sydney Sweeney Has Great Jeans” ad campaign have consumed the internet, so much so that the president gave his two cents on the matter Monday morning. Since then, the brand’s stock has skyrocketed.