McLaren Racing has announced a multiyear partnership with Sega’s iconic speedster, Sonic the Hedgehog. As part of the deal, ...

McLaren Racing and SEGA announced a new multi-year partnership with Sonic the Hedgehog making SEGA their official gaming ...

SEGA is now the official gaming partner of McLaren Racing, marking a historic multi-year collaboration with gaming icon Sonic ...

SEGA will also be hosting an exciting activation at McLaren Racing Live: London, a fan-focused Trafalgar Square takeover on 2-3 July. Louise McEwen, Chief Marketing Officer, McLaren Racing, said: ...

Sonic the Hedgehog is famed for his speed and now the video game character has linked up with McLaren as SEGA becomes the ...

SEGA and McLaren have announced a collaboration between the Sonic the Hedgehog franchise and the car company’s racing division. The collaboration will continue until 2026. In many ways, this is a ...

McLaren Racing has announced a multi-year partnership with Sonic the Hedgehog, naming SEGA the official gaming partner of ...

McLaren and Sega have announced a multi-year partnership, with Sonic the Hedgehog-themed ‘creative integrations’ set to hit the F1 racetrack in future.As announced, the partnership will ‘fuse the ...

Following the recent SpongeBob crossover, SEGA announced another new Sonic the Hedgehog collab, this time with McLaren racing ...

McLaren Racing announced a new multi-year partnership with Sonic the Hedgehog, bringing together two recognised icons of speed and making SEGA the official gaming partner of McLaren Racing Limited.